Cycling has a rich heritage that can’t be overlooked, and Campagnolo has shaped the world of road bikes from its very beginnings, with innovations that have set the standard for quality and performance. Though the industry today is more diverse and cyclists’ choices are increasingly varied, the passion for this iconic Italian brand remains as vivid as ever. Yes, things have become a bit more complicated lately, and some of Campagnolo's choices have raised questions. Yet the value this brand represents is unique and deserves to be seen in its true light.

As proud advocates for this brand, we feel that some of the recent criticisms from the press are undeserved and would like to offer an alternative perspective.

PRICE AND QUALITY: INVESTING IN SOMETHING SPECIAL

The price of the Super Record Wireless is certainly a sensitive topic, and it's the critique that has perhaps most shaped its reception. But it should be made clear that this groupset embodies the very peak of Campagnolo’s technology and build quality, from the use of premium materials to the ultra-precise tolerances and cutting-edge production processes.

All of this is carried out in Italy, at the brand's headquarters in Vicenza. Every component is designed to deliver race-ready performance, which has always placed Campagnolo at the very top of the market.

The timing, admittedly, has been a challenge: the Super Record Wireless launched during a market phase marked by oversupply, with competitors aggressively discounting their products, which only widened the price gap. Unfortunately, many were deterred by the initial price, missing a vital opportunity to ride what is arguably the best on the market today.

But, in light of the current market phase, you can now own Campagnolo’s most advanced and refined groupset at a genuinely appealing price.

Investing in Campagnolo means choosing uncompromising excellence, now available at particularly competitive terms.

TIMELESS ALLURE

Despite the increasing presence of competitors, no brand holds the same devoted following as Campagnolo.

This is a brand that goes beyond simple appreciation—it’s loved, celebrated, and even tattooed on the skin of those who see it as a true icon.

A dear friend once said, “You’ll never see someone with a Shimano logo tattooed on their calf,” yet people have done just that countless times for Campagnolo.

This devotion goes beyond the product itself: it’s about belonging to a history, a tradition, and a unique identity in the cycling world.

For many, choosing Campagnolo means experiencing something utterly singular and irreplaceable.

PERFORMANCE, PRECISION AND DESIGN

For those who have tried the Super Record Wireless, the performance leaves a lasting impression: the speed and precision of the shifting, the superb modulation of the brakes—everything speaks of the quality that only Campagnolo can offer. Not to mention the wheels, long regarded as industry leaders for reliability and performance, an essential choice for anyone seeking the best on the road. As a system, in all its complexity, it meets the most advanced demands with an elegance and functionality that remain unsurpassed.

Campagnolo’s design and technical solutions might divide opinions, but no one can deny the uniqueness and consistency with which the brand crafts each component.

The engineering involved in producing composite cranks and levers shows incredible attention to detail. Every line and material reflects the refined engineering tradition that has defined this Italian brand from the very beginning.

A COMMITMENT BEYOND THE PRODUCT

We acknowledge that the brand’s service network could use further development to fully support the demands of a high-tech groupset like the Super Record Wireless. However, Campagnolo is continuously improving its support and services, backed by a history that has always prioritized quality over quantity.

Even amidst challenges, this is a brand that has never compromised on excellence, remaining a benchmark for those who seek the best.

At a time when the cycling industry is undergoing profound changes, Campagnolo stands as more than just a product—it’s a choice of values and identity. With over 90 years of history, the Italian brand continues to innovate and inspire, proving that true excellence is not measured solely by sales, but by the experiences and meaning it brings to its devoted followers.

In this context, Cicli Corsa is proud to openly stand by the brand, supporting its choices and vision, through favorable and less favorable times alike, confident in the appreciation of our most discerning clients.

If you, like us, are captivated by Campagnolo’s allure, feel free to contact us for personalized quotes. We’re always ready to support you with any post-sale needs, no matter where in the world you may be.

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